I focus on user-centered design process to create innovative cross-platform experiences. With my background in visual strategy, brand identity, marketing, and user experience design I've taken many projects from conceptualization to implementation.
I build products that form meaningful connections between people and brands. I focus on the user to deliver valuable and meaningful solutions. I leverage storyboards, interactive prototypes, wireframes, user journeys, empathy maps and user research to drive end-to-end design process.
Creative Direction & Branding
I help brands make connections with their audiences, by creating seamless and meaningful experiences. My focus is on creating memorable designs by defining standards & guidelines, developing brand strategy, and ensuring seamless transition between mediums.
When I'm feeling creative
I often paint and draw in my sketchbook. I find that sticking to basics and exploring different mediums helps me stay creative. I experiment with acrylic painting, sketching and even hand lettering.