I leverage my leadership and team building skills to help organizations define problems, understand user needs, and interpret product requirements. 
My focus is on coaching designers and helping companies elevate design by showing how design can impact product landscape and roadmap. I aim to inspire people through the power of design and help others achieve their full creative potential
Today, I am applying my experience and knowledge to my role as a Senior Manager of User Experience at Maropost, where I lead global UX design team. Additionally I teach at York University School of Continuing Studies - Certificate in User Experience (UX) Design program.
Product Design & Leadership
For over a decade I've been using research, design, and strategy to help organizations create delightful experiences that focus on people. Throughout my career I've led numerous design and research initiatives that empower organizations with data and evidence to make business decisions. ​​​​​​​ 
Creative Direction & Branding
I help brands make connections with their audiences, by creating seamless and meaningful experiences.  My focus is on creating memorable designs by defining standards & guidelines, developing brand strategy, and ensuring seamless transition between mediums.
When I'm feeling creative
I often paint and draw in my sketchbook. I find that sticking to basics and exploring different mediums helps me stay creative.  I experiment with acrylic painting, sketching, and even hand lettering.